Advertising Shits in Your Head is a new handy pocket guide to modern advertising and, more importantly, how it can be subverted. Published by Dog Section Press just last year it has already run into a second edition. The book’s title was originally used in an article by a certain Bill Posters where he attacks advertisers who surreptitiously “shit in your head”. Expanding on this Advertising Shits in Your Head discusses why advertising should be regarded as such a problem and how it can be tackled effectively. The publishers tell me the book is “intended as a call to arms against the outdoor advertising industry particularly, and capitalism generally. It’s also an exploration of the origins of the modern day, international subvertising movement, and a guide to some of the theory and practice underpinning it.”